"The Masters is AMAZING at marketing" - But Are They?


Newsletter No. 27 | April 16, 2025 A Different Perspective What a week at Augusta. Rory is a favorite of mine (for so many reasons) and seeing him finally captured that elusive green jacket dramatically, and complete his career Grand Slam after years of Masters heartbreak was so fitting. CBS reported the highest professional golf ratings in close to a decade. And it's no wonder—the story was perfect, the tears during the winner's walk (which I love how The Masters has capitalized and owned...