profile

Grow Golf

Join leaders in the golf community who each week receive golf club marketing and merchandising insights and strategies to make their work a tap-in (or at least a 3-footer). Let's Grow Golf.

Featured Post

The Most Read (and Most Useful) Grow Golf Insights of 2025

What We Learned in 2025 Before I begin, can you take 10 seconds and let me know what you're looking to learn more about in 2026? Please don't scroll past - this is a newsletter for you. I want to ensure it's delivering on what the industry needs. What topics do you want to learn more about in 2026? 1. Pro Shop Merchandising and Buying Strategy 2. Brand, Logo and Club Identity 3. Leadership and Club Management 4. Member Experience and Hospitality 5. Technology, Tools and Systems Ok with that...

Newsletter No. 57 Amplify the Fun This week, I'm back with a nice reminder as we close out the year. Working in the golf industry is supposed to be fun, right? If you’ve ever run a golf event, you know the truth: The fun everyone remembers happens on the course.The stress no one sees happens behind the scenes. Registration lists. Handicaps. Scoreboards. Calculations. Last-minute changes.For decades, tournament golf ran on pen, paper, and patience. This week on The Scorecard presented by Live...

Ask the Shop presented by Tee Commerce

Let's Ask the Shop If you’ve spent any time in Pinehurst, NC you may have heard someone talk about Forest Creek Golf Club and being on the guest or member side of “The Forest Creek Experience.” This week on Ask the Shop presented by Tee Commerce, I sat down with Kelsey Heidenreich, Golf Shop Manager at Forest Creek Golf Club, to explore how she and her team create an environment that is somehow both comfortable and elevated, and why their shop acts as the emotional center of the member...

A Manager's Guide to Effective Goal Setting

It's Goals Season If you manage a shop, run marketing, teach full-time, or guide a membership department, this is the time of year where one phrase becomes incredibly true: 2026 is already happening. Budgets are being shaped. Programs are being designed. Staff schedules, capital plans, and vendor commitments are all in motion. And the operations that consistently grow aren’t more talented — they’re more intentional. This week’s Grow Golf is built to give you a simple, powerful framework for...

The Membership Reset We're almost at Thanksgiving, and for many, you're in renewal season. Look, we all know renewal decisions aren’t made in March when invoices go out. They’re made in the Fall, right now in November, during the quietest stretch of the year (for most). As the weather cools and schedules shift, members naturally drift away from the club. When that detachment goes unaddressed, the renewal conversation becomes significantly harder. Clubs often try to “save” members during...

The Scorecard: How One Pro Reclaimed His Time

Newsletter No. 53 GG x Live Tourney This week, I'm launching a new content series in partnership with the team at Live Tourney. If you don't know Live Tourney, they are a modern, intuitive, and affordable tournament management and live scoring software for golf clubs, courses, and ranges. The Scorecard is a series focused on how golf professionals can solve event and tournament headaches with insight and expertise from peers around the golf operations industry. However, in the typical Grow...

What the Indoor Golf Boom Means for Course Operators

The Off Season Advantage It will probably come to no surprise to say that indoor golf has become "mainstream" in the golf industry. I'm not saying anything you all don't already know, however, what may surprise you is that its becoming more organized. I caught wind of the The Indoor Golf Alliance. YES, an organization dedicated to uniting the indoor golf world. Here's their mission statement: Our mission at the IGA is to unite the world of indoor golf and technology. Our mission is to serve...

Fall 2025 Updates from Grow Golf

October 28, 2025 Fall 2025 Update Hey everyone, Before I dive into the next wave of stories and spotlights, I wanted to share a few quick updates from Grow Golf HQ. These changes are all about making the newsletter more accessible, more connected, and more valuable heading into the 2026 PGA Show. What's New? 1) 🔓 Unlocked Articles You no longer need to log in to read Grow Golf articles on the web (www.growgolf.co)For the next few weeks, everything’s wide open — no barriers, no pop-ups, no...

50 Lessons in 50 Newsletters

The Big 5-0 It started with a simple idea, that creating a community to share golf industry insights could grow faster if we shared ideas more openly.Fifty newsletters later, this mighty newsletter has become a weekly pulse on how courses, brands, and pros are leading and modernizing the game.To every reader, partner, and golf industry professional who’s been part of this journey — thank you. Very appreciative to the team at Tee Commerce, the AGM, MNML, and soon to be announced partner, Live...

Newsletter 49 | October 15, 2025 Don't Forget About Single Golfers Fall has arrived in the Midwest and South...The temps are perfect, the leaves are starting to turn, and courses are in that sweet spot between summer heat and winter frost. I got a taste of it firsthand this weekend at Bear Trace in Tennessee, where a solo afternoon 9 holes reminded me why golf is as much a personal escape as it is a social sport. It was quiet, unhurried, and exactly what I needed. And it turns out, I’m not...