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Join leaders in the golf community who each week receive golf club marketing and merchandising insights and strategies to make their work a tap-in (or at least a 3-footer). Let's Grow Golf.

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Why November Is the Most Important Month for Retention

The Membership Reset We're almost at Thanksgiving, and for many, you're in renewal season. Look, we all know renewal decisions aren’t made in March when invoices go out. They’re made in the Fall, right now in November, during the quietest stretch of the year (for most). As the weather cools and schedules shift, members naturally drift away from the club. When that detachment goes unaddressed, the renewal conversation becomes significantly harder. Clubs often try to “save” members during...

The Scorecard: How One Pro Reclaimed His Time

Newsletter No. 53 GG x Live Tourney This week, I'm launching a new content series in partnership with the team at Live Tourney. If you don't know Live Tourney, they are a modern, intuitive, and affordable tournament management and live scoring software for golf clubs, courses, and ranges. The Scorecard is a series focused on how golf professionals can solve event and tournament headaches with insight and expertise from peers around the golf operations industry. However, in the typical Grow...

What the Indoor Golf Boom Means for Course Operators

The Off Season Advantage It will probably come to no surprise to say that indoor golf has become "mainstream" in the golf industry. I'm not saying anything you all don't already know, however, what may surprise you is that its becoming more organized. I caught wind of the The Indoor Golf Alliance. YES, an organization dedicated to uniting the indoor golf world. Here's their mission statement: Our mission at the IGA is to unite the world of indoor golf and technology. Our mission is to serve...

Fall 2025 Updates from Grow Golf

October 28, 2025 Fall 2025 Update Hey everyone, Before I dive into the next wave of stories and spotlights, I wanted to share a few quick updates from Grow Golf HQ. These changes are all about making the newsletter more accessible, more connected, and more valuable heading into the 2026 PGA Show. What's New? 1) 🔓 Unlocked Articles You no longer need to log in to read Grow Golf articles on the web (www.growgolf.co)For the next few weeks, everything’s wide open — no barriers, no pop-ups, no...

50 Lessons in 50 Newsletters

The Big 5-0 It started with a simple idea, that creating a community to share golf industry insights could grow faster if we shared ideas more openly.Fifty newsletters later, this mighty newsletter has become a weekly pulse on how courses, brands, and pros are leading and modernizing the game.To every reader, partner, and golf industry professional who’s been part of this journey — thank you. Very appreciative to the team at Tee Commerce, the AGM, MNML, and soon to be announced partner, Live...

Newsletter 49 | October 15, 2025 Don't Forget About Single Golfers Fall has arrived in the Midwest and South...The temps are perfect, the leaves are starting to turn, and courses are in that sweet spot between summer heat and winter frost. I got a taste of it firsthand this weekend at Bear Trace in Tennessee, where a solo afternoon 9 holes reminded me why golf is as much a personal escape as it is a social sport. It was quiet, unhurried, and exactly what I needed. And it turns out, I’m not...

From the Marines to the Pro Shop: How Sean Minogue Found His Calling at Willow Oaks Every now and then, a story reminds you how many different paths can lead to a life in golf. For Sean Minogue, that path ran from the fairways of New York to the deserts of Iraq to the polished pro shop at Willow Oaks Country Club in Richmond, Virginia. A Marine veteran, former history teacher, and now the club’s Pro Shop Manager, Sean’s journey isn’t the typical one you hear in golf retail circles, but that’s...

Newsletter 47 | September 28, 2025 The "People's Perk" First off, THANK YOU to those who engaged with our LinkedIn post about last week's TPC Networks x Tee Commerce newsletter. If you haven't, I'd love if you've smash the "Like" button to keep the engagement going. It was one of our most engaged post to date on the platform, and excited to welcome our new subscribers. 👋 Last bit of news...Due to a few requests, I've Extended Grow Golf Referral Program - so get your coffee on me this week! I...

Newsletter 46 | September 16, 2025 TPC Network Goes Digital: Inside the TPC Network's E-Commerce Collaboration with Tee Commerce When one of golf's most prestigious networks decides to expand beyond physical retail, the industry takes notice. The Tournament Players Club (TPC) Network, synonymous with professional golf excellence and home to some of the PGA TOUR's most iconic venues, has launched ShopTPC.com in collaboration with Tee Commerce. This digital expansion represents more than just...

Newsletter 45 | September 4, 2025 A Swing Coach For Your AI Prompts From my AI series earlier this summer (links to those article below), we've established that AI isn’t going anywhere — and neither is the need to use it well. Over the last few weeks, I’ve heard from pros, merchandisers, and membership directors who’ve dabbled with ChatGPT or Perplexity but walked away thinking, “It’s fine, but the results aren't getting me what I need." Here’s the truth from me (who works for an AI firm): AI...