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Join leaders in the golf community who each week receive golf club marketing and merchandising insights and strategies to make their work a tap-in (or at least a 3-footer). Let's Grow Golf.
What We Learned in 2025 Before I begin, can you take 10 seconds and let me know what you're looking to learn more about in 2026? Please don't scroll past - this is a newsletter for you. I want to ensure it's delivering on what the industry needs. What topics do you want to learn more about in 2026? 1. Pro Shop Merchandising and Buying Strategy 2. Brand, Logo and Club Identity 3. Leadership and Club Management 4. Member Experience and Hospitality 5. Technology, Tools and Systems Ok with that...
Newsletter No. 57 Amplify the Fun This week, I'm back with a nice reminder as we close out the year. Working in the golf industry is supposed to be fun, right? If you’ve ever run a golf event, you know the truth: The fun everyone remembers happens on the course.The stress no one sees happens behind the scenes. Registration lists. Handicaps. Scoreboards. Calculations. Last-minute changes.For decades, tournament golf ran on pen, paper, and patience. This week on The Scorecard presented by Live...
Let's Ask the Shop If you’ve spent any time in Pinehurst, NC you may have heard someone talk about Forest Creek Golf Club and being on the guest or member side of “The Forest Creek Experience.” This week on Ask the Shop presented by Tee Commerce, I sat down with Kelsey Heidenreich, Golf Shop Manager at Forest Creek Golf Club, to explore how she and her team create an environment that is somehow both comfortable and elevated, and why their shop acts as the emotional center of the member...