From my AI series earlier this summer (links to those article below), we've established that AI isn’t going anywhere — and neither is the need to use it well.
Over the last few weeks, I’ve heard from pros, merchandisers, and membership directors who’ve dabbled with ChatGPT or Perplexity but walked away thinking, “It’s fine, but the results aren't getting me what I need."
Here’s the truth from me (who works for an AI firm): AI is only as strong as the prompts you give it.
And the difference between an average prompt and an expert one? That’s the difference between sending out a filler email and creating content that drives real member engagement, event participation, and shop revenue.
This week’s newsletter breaks down six advanced prompt techniques that you (the golf industry professional) can start using immediately.
Log-in to ChatGPT, Gemini, or Claude, and let's Grow Golf.
-Rich
P.S. Last week of the Grow Golf Referral Program - get your coffee on me this week! See below.
Six Power Techniques You Should Use
The biggest item you have to remember is that you shouldn't just ask AI to do something (i.e. Create me 10 social media posts for my next member event). You need to provide it as much information as you can, which may include:
1) Who you are (i.e. A Membership Professional at a country club in Dallas, TX)
2) Why you need this (i.e. I'm trying to increase participation at my next event)
3) Who is your audience is (i.e. Potential members or customers)
4) How you want the response to be formatted (i.e. I want two examples of cold-emails, in paragraph form, less than 200 words. The first example business professional tone, the second more casual in tone.)
Here's a few additional pro tips that I use often. One of my favrorite uses of AI is to critique my work, and expand or pinpoint ideas that I haven't thought of to help sell the idea
1. Force Deep Analysis
Instead of: “Write a flyer for the club championship.”
Prompt: “Break down this flyer like a marketing coach: what’s strong, what’s weak, and how would you improve it for more sign-ups?”
Results: Clearer messaging and more registrations.
2. Challenge Assumptions
Instead of: “Write copy about our holiday gift sale.”
Prompt: “Play devil’s advocate — what objections might members have about shopping here, and how do we overcome them?”
Results: Messaging that tackles hesitations and drives pro shop revenue.
3. Refine Step by Step
Instead of: “Write a newsletter about our new fall menu.”
Prompt: “Draft it in three phases: clarity and details, storytelling and atmosphere, emotional hook to get members excited.”
Results: Emails members actually open.
4. Reverse Engineer Success
Instead of: “Write social media posts for our junior program.”
Prompt: “Analyze 5 successful posts from other clubs, then create three posts for our junior program that use the same proven structure.”
Results: Content built on formulas that already work.
5. Make AI Think in Layers
Instead of: “Write about our fall gear.”
Prompt: “Give me three versions: a concise post, a storytelling-driven version, and one optimized for urgency.”
Results: Content ready for multiple channels without extra work.
6. Force Unique Perspectives
Instead of: “Write about our simulator league.”
Prompt: “Write it as if you’re a TED speaker explaining why indoor leagues build community — simple but powerful.”
Results: Fresh, memorable messaging that members remember.
The Bottom Line
The clubs that win with AI aren’t the ones who use it the most — they’re the ones who use it the best. Every prompt is a chance to push past generic and into strategic.
Think of prompt-writing as the new version of copywriting: the better your questions, the better your marketing, your member communication, and possibly your bottom line.
Prompting isn’t about getting AI to “do the work.” It’s about shaping the work so you get professional-grade (or perfectly customized to YOU) outputs every time.
Have questions? Send me a note today (hello@growgolf.co). Happy to help!
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