Stop Shanking Your AI Prompts


Newsletter 45 | September 4, 2025 A Swing Coach For Your AI Prompts From my AI series earlier this summer (links to those article below), we've established that AI isn’t going anywhere — and neither is the need to use it well. Over the last few weeks, I’ve heard from pros, merchandisers, and membership directors who’ve dabbled with ChatGPT or Perplexity but walked away thinking, “It’s fine, but the results aren't getting me what I need." Here’s the truth from me (who works for an AI firm): AI...