Let's Build

If you've been following along in our AI series, this is the week I've been most excited for. After covering AI fundamentals and automation in our previous newsletters (Part 1 and Part 2), I'm eager to share Part 3 of our AI series.

From my conversations with you and other Grow Golf subscribers, most club professionals have tested out AI tools, but they're not training AI on their data yet, which can provide next-level insights and efficiency.

For Part 3, this is where I show you how to create a custom GPT for your specific role in the golf industry. First up? Marketing and Communications.

If you're tasked with promoting club news, member events, or amenity updates, this will be helpful to you. In the next few weeks, I'll share a similar newsletter for Membership and Merchandising professionals.

If this isn't for you, I'd love it if you'd forward this newsletter to your marketing teammates.

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How to Get Started with Your Own Club Marketing GPT

If you want to experiment with building your own custom GPT for golf marketing, I've made it easy to use my test data first before you spend the time organizing your data.
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Here's exactly what you need to do if you'd like to try building one on your own:

STEP 1: Download the Starter Files

I've built a sample dataset for an imaginary club (cleverly named Grow Golf Club) using my Grow Golf Data Checklist. You’ll use these files to practice and test a custom GPT before committing time to organizing your own club’s data.

1. 📋 Download the Grow Golf Club Dataset​
   Use this spreadsheet as a guide to help you create a foundational club marketing datasheet that you can update every month or quarter.
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   👉 You can download the dataset here (Google Sheet, download as Excel)​
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2. 📖 Download the Grow Golf Club Summary​
   This document includes member and club info (location, membership details, traditions). It helps GPT tailor responses like it "knows" your club like the name of official name of your dining room, the road that the club is on, or the types of trees that are prominent at your club. The more you can provide it, the more it can sprinkle the finder details into its responses.
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   👉 You can download the club summary here (Google Doc, download as Word/PDF)​

STEP 2: Watch the Walkthrough Video

Once you've downloaded both files:

1. 📹 Watch This Video Tutorial​
   I’ll show you step-by-step how to upload these files into ChatGPT, build your own GPT, and start using it for time-saving marketing tasks.
   👉 Watch the walkthrough using OpenAI’s ChatGPT​

STEP 3: Try It Yourself

1. 💡Use the Files to Build Your GPT​
   Inside ChatGPT, selected "GPTs" from the left sidebar, and then select "Create GPT" in top right corner. Then watch my walk through! You'll follow some prompts and then upload your data and summary document. You'll see how GPT can answer questions, brainstorm ideas, or automate tedious marketing tasks like email writing or social content planning.
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2. Private GPTs Require Subscription: To create a custom, private GPT (that doesn't allow Open AI to train off your data), it requires a subscription to ChatGPT ($20 a month). However, I think that once you view this tutorial, you'll quickly see the value and how you can save time to focus on the tasks you love most at your job.

Just Want To Use Mine?

If you’re not interested in building your own AI Marketing Assistant but would still like to try one out and see how it works, you’re in luck! The Grow Golf Club GPT is currently available to the public. Feel free to ask it any questions—this is a great way to explore its features, whether you’re considering creating your own tool or recommending this one to your team. Click the button below and ask away!
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Bonus: I'm Here to Help

Got a question? Hit reply to this email — I read every one and will offer any advice or insight I can.

Let me know what you think.

As always, let's Grow Golf.

ICYMI

New to Grow Golf? Miss a week? Here's a list of Grow Golf's most recent newsletters:

• Newsletter No. 35.- Ask the Shop Presented by Tee Commerce with Davis Ann Boyd at Fox Chapel Golf Club​
• Newsletter No. 34 - Grow Golf Smarter: Data's Role in AI​
• Newsletter No. 33 - New Series: Part 1 - AI for Golf Industry Professionals​
• Newsletter No. 32 - Is AI Already Working for Your Club?​
• Newsletter No. 31 - The Art of the Bundle: Sales Tactics for Your Pro Shop​
• Newsletter No. 30 - Ignite the Spark: Fresh 4th of July Ideas​

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