Newsletter No. 31 | May 15, 2025 Bundle Up With spring coming to a close and summer just around the corner, chances are you’ve got a few sales goals to hit—or maybe some lingering inventory that needs to move. I just spent a few refreshing days down in Amelia Island (yes, the golf was great), and it gave me some space to think about how often we overlook the simple stuff that actually drives revenue. This week, I wanted to dig into one of those “simple but strategic” tools: bundles. When done...