Newsletter No. 36 | June 19th, 2025 Let's Build If you've been following along in our AI series, this is the week I've been most excited for. After covering AI fundamentals and automation in our previous newsletters (Part 1 and Part 2), I'm eager to share Part 3 of our AI series. From my conversations with you and other Grow Golf subscribers, most club professionals have tested out AI tools, but they're not training AI on their data yet, which can provide next-level insights and efficiency....
14 days ago • 3 min read
Let's Ask the Shop Taking a quick pause on the AI series to provide a brand new "Ask the Shop" in partnership with Tee Commerce. In this edition, I sat down with Davis Ann Boyd, who brings a fresh perspective to pro shop merchandising at Fox Chapel Golf Club. Nestled in the prestigious Fox Chapel borough just north of Pittsburgh, Fox Chapel Golf Club has been a cornerstone of Western Pennsylvania golf since its founding in 1923. Designed by renowned architect Seth Raynor (my favorite course...
22 days ago • 8 min read
Let's get started... This week, we're back with Part 2 of Grow Golf's Series about AI. If you missed Part 1, you can catch up here. Today, I wanted to focus on using AI (specifically a custom GPT for your club or business) effectively. The best way to ensure this is done is to ensure that your data is accurate and organized. Think of data as the fuel for your AI engine. Without quality data, even the most sophisticated AI tools will give you poor results. Do you have questions about data...
28 days ago • 6 min read
Newsletter No. 33 | May 28, 2025 Curious About AI? This week, I'm excited to share Part 1 of a new series about AI. You hear it being used everywhere, but how does it apply to someone working at a private club? A golf simulator business? A driving range? Based on your response to last week's email, it's clear that AI is already making its way into your daily operations – and you want to understand it better. Many of you shared that you're using AI tools to streamline tasks, improve member...
about 1 month ago • 4 min read
Newsletter No. 32 | May 22, 2025 Do you use AI? This week, I'm doing something alittle different. I'm looking for YOUR input. I've been noticing something interesting happening across golf clubs everywhere – and I'm curious if you've noticed it too. Many of us are already using forms of artificial intelligence without even realizing it. The technology that once seemed like science fiction is quietly becoming part of our daily operations. But here's what I'm really curious about: How is AI...
about 1 month ago • 1 min read
Newsletter No. 31 | May 15, 2025 Bundle Up With spring coming to a close and summer just around the corner, chances are you’ve got a few sales goals to hit—or maybe some lingering inventory that needs to move. I just spent a few refreshing days down in Amelia Island (yes, the golf was great), and it gave me some space to think about how often we overlook the simple stuff that actually drives revenue. This week, I wanted to dig into one of those “simple but strategic” tools: bundles. When done...
about 2 months ago • 5 min read
Newsletter No. 30 | May 7, 2025 Ignite the 4th DISCLAIMER: To start, for those that bet on Journalism (my Derby pick from last week's newsletter), I apologize. Not a winner, but hey, 2nd place isn't bad! Maybe you bet the horse across the board and picked up your money back? 🤞Well, it's officially May, and when I think ahead, I know that one of your biggest customer/member events is coming up - the Fourth of July. Not all Grow Golf subscribers are based in the US, and for those who aren't,...
about 2 months ago • 10 min read
Let's Ask the Shop We're back this week with a brand new "Ask the Shop" - a relatively new segment brought to you in partnership with Tee Commerce! We're pulling back the curtain on the world of golf shop life, giving you an exclusive look into the people behind some of the most innovative and established pro shops in the country. I recently had the chance to sit down with Jake Pleczkowski, the head golf professional at Sankaty Head Golf Club on Nantucket, and I've got to tell...
2 months ago • 5 min read
Newsletter No. 27 | April 16, 2025 A Different Perspective What a week at Augusta. Rory is a favorite of mine (for so many reasons) and seeing him finally captured that elusive green jacket dramatically, and complete his career Grand Slam after years of Masters heartbreak was so fitting. CBS reported the highest professional golf ratings in close to a decade. And it's no wonder—the story was perfect, the tears during the winner's walk (which I love how The Masters has capitalized and owned...
3 months ago • 8 min read