It's Friday, and we're here to kick off the month of November (yes, its November!) with some content that could be very useful in the weeks ahead.

Speaking of useful, I hope this week's newsletter about holiday event prep and our free Holiday Event Checklist were good resources for you all as you head toward the holiday season.

I know most people aren't on LinkedIn every day, but we're slowly posting content there. If you haven't liked our page already, we'd love for you to follow us there while continue to grow our mighty newsletter.

And last, here's the really good stuff: we're cooking up a sweet referral program to thank our OG subscribers (that's you!) for being here from the start. Be on the lookout for that...but for now, let's Grow Golf.

#CONTENTOFTHEWEEK

Fresh off the Halloween fun, we've spotted a killer event you need to see. And if you're already thinking ahead to the holidays, let's get you planning for a memorable recap video. Last, we have a gear launch that ditches boring pro shop shots for some serious brand authenticity.

Trust us – you'll want to take notes.

💯 Keeping it 100. Three Things We Loved This Week

1) Get Your Glow On

Eastpointe Country Club (Palm Beach, FL): Talk about thinking outside the pumpkin patch - Eastpointe sidestepped the usual fall festivities and created pure Halloween magic with their glow-in-the-dark spectacular. From interactive kid zones to eye-catching decor and treats, they transformed their space into an unforgettable neon Halloween playground.
- Why? While other clubs created some excellent traditional fall events (some of which I've spotlighted in this email previously) with traditional fall festivals, Eastpointe's bold approach demonstrated their commitment to creating unique and unforgettable experiences. But what I really loved is that it likely gave members something to brag about to their non-member friends, opening the door for non-golfers and non-members to see themselves belonging at the club.

Check out Eastpointe's event video: Click Here

2) Gear Drop

Yale Golf Course x Holderness & Bourne: Disclaimer, Yale is one of my favorite golf courses (big Seth Raynor fan here), but their course has nothing to do with their selection in this week's newsletter. Whether it was purposeful or not, they actually pulled in some Seth Raynor inspiration using the natural Yale landscape he's known for in his golf architecture to showcase their latest collab.
- Why? Most courses snap a quick photo of new gear and call it a day – a massive missed opportunity. Yale Golf Course, however, just schooled everyone on product marketing with their Holderness & Bourne collection release. Instead of the usual hasty pro shop photo (which drives me crazy to see), they crafted a three-part series showcasing their merchandise against Yale's iconic architecture. By featuring their gear against the campus backdrop, they elevated simple pro shop items into coveted merchandise and captured their brand's heritage through thoughtful photography and design. This is how you turn a standard product launch into more compelling content that not only drives pro shop traffic but tells your unique brand story.

Check out Yale's gear launch: Click Here

3) Epic Recap

Grand Geneva Resort & Spa (Wisconsin): This resort just hosted their Rombauer Wine Dinner, and talk about feeling a bit wistful. The food, the wine, the setting - from an outsiders point of view, just looked like an overall A+ event. But do you know why I felt alittle FOMO creep in, it's because their recap video was well executed.
- Why? Well-crafted event recap videos are more than just highlights – they're powerful FOMO generators that showcase what makes your resort's events unmissable. When potential guests (like me 🙋‍♂️) watch a well crafted recap of your charity tournament, member-guest, or holiday celebration, they're not just seeing an event – they're experiencing the energy, excitement, and exclusivity that makes your venue special. In an era where social media drives decisions, a curated recap video can transform a one-time event into months of marketing momentum, turning viewers into future guests who don't want to miss out next time.
- One more thing...These videos serve as both a thank you to attendees and compelling marketing tools that convince future guests they can't afford to miss your next gathering. Smart resorts understand that recap content helps justify premium pricing while building anticipation for upcoming events, as viewers naturally imagine themselves in these carefully captured moments.

Check Out Grand Geneva Resort & Spa's Recap Video: Click Here

That's it for this week. If you found this week's content insightful, we hope you'll pass it on to your colleagues.

Next Week: We'll be spotlighting one of Grow Golf's subscribers from the Bluegrass state, and hear more about her road to Valhalla Golf Club. Stay tuned.

As always, thanks for being part of Grow Golf.

See you, Tuesday.