Join leaders in the golf community who each week receive golf club marketing and merchandising insights and strategies to make their work a tap-in (or at least a 3-footer). Let's Grow Golf.
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Grow Golf
Join leaders in the golf community who each week receive golf club marketing and merchandising insights and strategies to make their work a tap-in (or at least a 3-footer). Let's Grow Golf.
The Membership Reset We're almost at Thanksgiving, and for many, you're in renewal season. Look, we all know renewal decisions aren’t made in March when invoices go out. They’re made in the Fall, right now in November, during the quietest stretch of the year (for most). As the weather cools and schedules shift, members naturally drift away from the club. When that detachment goes unaddressed, the renewal conversation becomes significantly harder. Clubs often try to “save” members during...
Newsletter No. 53 GG x Live Tourney This week, I'm launching a new content series in partnership with the team at Live Tourney. If you don't know Live Tourney, they are a modern, intuitive, and affordable tournament management and live scoring software for golf clubs, courses, and ranges. The Scorecard is a series focused on how golf professionals can solve event and tournament headaches with insight and expertise from peers around the golf operations industry. However, in the typical Grow...
The Off Season Advantage It will probably come to no surprise to say that indoor golf has become "mainstream" in the golf industry. I'm not saying anything you all don't already know, however, what may surprise you is that its becoming more organized. I caught wind of the The Indoor Golf Alliance. YES, an organization dedicated to uniting the indoor golf world. Here's their mission statement: Our mission at the IGA is to unite the world of indoor golf and technology. Our mission is to serve...