Having been to the PGA Show, it's nothing short of awesome. The gear, the tech, the new apparel - it's a golfer's dream. However, for those having to work the show, it's a different experience. While I've never personally represented a company at the PGA Show, my experience as a vendor at various conventions offers valuable insight into the world behind the booth. Whether you've been on either side of these conversations or are planning your first PGA Show visit, I'd like to share some essential guidelines for meaningful interactions with vendors who are not just showcasing products, but often working toward specific sales targets.
For those not attending the show this year, these rules are also helpful to the communications you have with potential vendors today - especially rules #3 and #5.
Let's dive in. Let's Grow Golf.
-Rich
In this week's newsletter:
→ 📖 Five Simple Rules for the PGA Show Floor
→ ✍️ What Topics Are You Most Interested In?
Five Simple Rules for the PGA Show Floor
Before You Go...
Conventions like the PGA Show are incredible opportunities to network, learn, and discover new products. However, with hundreds of vendors vying for your attention, it’s easy to feel like you’re constantly dodging sales pitches. The key is to balance respect for vendors with your own goals, navigating the experience without pressure or guilt.
Here are some tips:
1. Prepare Before You Step on the Show Floor
The more prepared you are, the less likely you’ll feel overwhelmed.
• Research Vendors: Review the exhibitor list beforehand to identify which booths are worth your time. Focus on products or services relevant to your goals.
• Set Your Objectives: Decide what you want to accomplish—whether it’s networking, finding new suppliers, or staying updated on industry trends.
• Map Your Day: With so much to see, time management is crucial. Plan to visit your priority booths early, leaving room for spontaneous exploration.
2. Understand the Vendor Perspective
Vendors are there to promote their products, build relationships, and generate leads. Many have invested significant time and money into being at the show. Here’s what they appreciate:
• Respect and Attention: If you stop at their booth, listen and engage, even briefly.
• Genuine Interest: If their offering doesn’t suit your needs, they’d rather hear a polite “no” than waste time on a false lead.
GG POV: Remember, vendors often want to make connections, not just close sales. If you see potential for future collaboration, let them know.
3. Master the Art of Saying ‘No’ Nicely
It’s okay to decline a pitch—you’re not obligated to buy anything. The key is doing so politely while keeping the interaction short and professional.
• Set Expectations Early: Open with something like, “I’m just browsing today but would love to hear a quick overview.”
• Be Honest: If you’re not interested, say, “Thanks for sharing, but this isn’t something I need right now.”
• Use Time Limits: “I only have a minute but wanted to grab some info for later” can help you exit gracefully.
4. Recognize Sales Tactics Without Feeling Pressured
Some vendors use high-energy pitches or exclusive “show deals” to entice you. Be mindful of:
• Time Pressure: Don’t let limited-time offers push you into a rushed decision.
• The Freebie Hook: Only take swag or samples if you’re genuinely interested in their product.
• Overselling: If something feels too good to be true, it probably is. Ask questions to clarify.
5. Treat Vendors with Courtesy
Even if you’re not buying, treat vendors with respect.
• Be Curious: Ask thoughtful questions. This shows you’re engaged, even if only for informational purposes.
• Don’t Pretend to Be Interested: This may be the most important, if their product isn’t relevant, thank them for their time and move on. Vendors prefer a clear “no” over false hope.
GG POV: If a conversation drags on, politely excuse yourself, and just say...“This has been helpful, but I need to move on to my next stop.”
Final Thoughts
Navigating a convention doesn’t have to feel like running a sales pitch gauntlet. By preparing in advance, staying polite but firm, and keeping your goals in mind, you can have a productive and enjoyable experience. Remember: vendors are people too, and most just want a respectful interaction—even if it doesn’t lead to a sale.
Take the time to connect where it counts, and don’t hesitate to keep moving when it doesn’t. Your time is valuable, and so is theirs..
→ ✍️ What Topics Are You Most Interested In?
Looking ahead at the content calendar, I'm working ahead to ensure I touch on topics that are most helpful to this community. Go ahead and select one area, and let me know your interest. Feel free to send me a note with more at hello@growgolf.co as well. Cheers!
| What areas you most interested in? |
|
|
|
|
|
|
|
ICYMI
Miss a week? Here's a list of Grow Golf's most recent newsletters:
