The Rule of 100: Creating Effective Pro Shop Sales


Newsletter No. 18 | February 11th, 2025 Ready for the Year's First Sale? I'm back from Scottsdale this week, and the golf bug bit me hard. To make things worse, we're expecting 4-5" of snow today in the Midwest, so I still have a few weeks left before the clubs can firmly stay in the trunk for the year. Also, the WM Phoenix Open was awesome. I could write an entire newsletter on it. While I couldn't stay for the whole day, I was blown away by the magnitude of the tournament operation for a...