This week, we're diving into how golf brands can create powerful marketing content through delightfully simple, authentic storytelling.
Much to learn this week, so let's Grow Golf.
💯 Keeping it 100. Three Things We Loved This Week
1) Telling Your Story in a Few Words
Te Arai Links (Auckland, New Zealand)
In the competitive world of golf destination marketing, Te Arai Links demonstrates how a simple Instagram carousel can powerfully communicate a venue's unique value proposition. Their content isn't just about showing beautiful landscapes—it's about creating a clear, inviting narrative for potential visitors, using choice words.
Why? The carousel works brilliantly by distilling the visitor experience into bite-sized, digestible moments. By presenting a curated glimpse of what guests can expect, Te Arai transforms marketing from a sales pitch into an invitation. They understand that modern golfers aren't just looking for a course—they're seeking an experience. Each slide highlights different aspects of that experience letting you dream about what you'd want to experience most.
I love this because it allows potential visitors to mentally place themselves at Te Arai Links. The strategic use of Instagram's carousel format means viewers can leisurely swipe through content, creating a more engaging and interactive experience than a static image or long-form description.
Check out Te Arai Link's Carousel: Click Here
2) Storytelling Through Course Design
Bandon Dunes (Bend, OR): There's always alot to like about the content coming out of Bandon Dunes, but let's be realistic: Few of golf course have the marketing power they possess. However, this content caught my eye because it doesn't require much from a production standpoint. It's a video that believe most of us could execute - given you have access to old documents like this.
What did they create? Well, they posted a masterful piece of content that goes beyond typical course promotion—they're sharing their design heritage through a meticulously crafted video showcasing original hole drawings.
Why? By revealing the original architectural sketches, Bandon Dunes invites golf enthusiasts into their designers creative process. The simple instrumental music isn't just background noise—it's a carefully chosen element that reinforces the brand's thoughtful, deliberate approach. This content does more than display a course; it tells a story of design, vision, and craftsmanship.
The video works brilliantly because it appeals to golf purists and design enthusiasts alike. Watching each hole unfold, viewers get a sense of the intentionality behind the course's layout. It transforms course marketing from a promotional exercise into an artistic journey, positioning Bandon Dunes not just as a golf destination, but as a place of architectural significance.
Check out Bandon Dunes' Video: Click Here
3) Community Beyond the Greens
BallenIsles Country Club (Palm Beach Gardens, FL)
To celebrate International Volunteers Day, BallenIsles Country Club didn't just post a generic graphic—they showcased the heart of their community through a powerful slideshow highlighting member volunteerism.
Why? This content transcends traditional marketing by revealing the club's true value: not just as a golf venue, but as a community platform. By displaying members actively giving back, BallenIsles demonstrates that membership is about more than playing golf—it's about belonging to something larger than oneself.
The slideshow approach is particularly effective because it provides tangible, human proof of the club's values. Potential members don't just see a beautiful facility; they see a group of people committed to making a difference. This type of content resonates deeply, showing that BallenIsles isn't selling a membership—they're offering a meaningful community connection. Last, chances are your members organize and do this type of work in your community already. This content is a layup for you. Share it!
GG POV: Look - there's alot of factors when choosing a golf course to play or club to join, but for me, in the end, I want to be part of a club that has good people, doing good things. If I lived in Southeast, FL, I'd love to be part of this crew. Kudos to the members of BallenIsles Country Club!
Check Out their Crew: Click Here
That's a wrap for this week.
Quick favor to ask...
If you found this weekly content email helpful, would you pass this along to your colleagues? There's no better way to grow a newsletter like this than personal referrals from all of you.
As always, thanks for being part of Grow Golf.
See you on Tuesday.
-Rich
